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Budget Plan
Pool settings
Per-channel monthly budget pools. The Google bucket splits into Shopping + Text/Search, where Text is the remainder of the bucket after Shopping. Shopping tiers + Text drive each Google campaign's target via the allocation formula. MAX-tier campaigns ignore pools — set per-campaign. Meta + Microsoft are planning totals.
Planning total. Meta campaign targets are set per-campaign for now.
Planning total. Microsoft campaign targets are set per-campaign for now.
Add campaign
All 12 months get the same AI score to start — edit per-month after creating.
Link Platform Campaigns — —
Pick the Google Ads / Meta campaigns that this plan campaign represents. The Dashboard's Show plan overlay uses these links to join actual spend back to your plan target. One plan campaign can map to multiple platform campaigns (e.g., split-test Shopping + PMax both feed Saunas plan).
Notes — —
Notes apply to this campaign across all 12 months of the plan year. Use this for context on tier moves, pause reasoning, audience saturation, etc. — Malt and Ryan both see them.
