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Paid Ads
📅 Marketing Ops launched May 1, 2026 — earlier months had no tracked spend, so this range is measured from launch.
Contribution Margin (est.)
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revenue × 35% − spend. Swaps to a real per-order lifecycle join (COGS + freight + refunds + fees) as soon as sold orders are in range.
Total Spend
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CPC
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CPM
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CPA
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CAC
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Ad Revenue
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Ad ROAS
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Ad Conversions
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Orders
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Show your work
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Daily performance
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Channel breakdown
| Channel | Spend | Impressions | Pool target | Variance | Revenue | Net | ROAS | Conversions (Platform) | Orders (Shopify) | CAC |
|---|---|---|---|---|---|---|---|---|---|---|
| Loading… | ||||||||||
Recommendations
Campaigns
| Campaign | Spend | Impr | CTR | Target | Variance | Rev. | Net | ROAS | Conv. | CVR | CAC | IS | Lost: Bud | Lost: Rnk | Rec. |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
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| TOTAL | — | — | — | — | — | — | — | — | — | — | — | ||||
Sales
Commercial vs residential
Lead source mix
Channel breakdown
| Date | Ref | Customer | Product Revenue | Product GP | Source | Channel | Touches |
|---|---|---|---|---|---|---|---|
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| TOTAL | — | — | |||||
Geography
Revenue by state (all channels) — darker = more
LessMore
All states (all channels, by product revenue)
| State | Orders | Ad Spend | Prod Rev | ROAS | Share |
|---|---|---|---|---|---|
| — | |||||
Top cities (2+ orders, different customers)
| City | Customers | Orders | Revenue | Share |
|---|
Top ZIP codes (2+ orders, different customers)
| ZIP | Location | Customers | Orders | Revenue | Share |
|---|
Insights
Repeat customer rate
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By source — avg deal size + time to close
| Source | Orders | Avg deal | Avg days to close |
|---|---|---|---|
| — | |||
